Excellent customer service. It’s what every business is chasing. Keep your customers happy and loyal, and you’re well on your way to becoming the number one in your industry.
Related content: Smart, simple ways to improve workplace productivity
It’s no surprise, then, that everyone from SMEs to international companies are using every advantage they can get to give their customer what they want—but you might be surprised to hear that it’s printers that are playing a bigger role in this goal than first thought.
Here’s what we mean:
Faster responses for customers
When people have a problem, they want it fixed ASAP. So what has this got to do with printers?
Reliable printers allow for faster response times. When your staff don’t have to spend their time mucking about with printer administration and maintenance (i.e. desperately pressing buttons trying to clear that error log), they have more time to dedicate to customers.
Reliable printers allow for faster response times.
Printed reports can be printed and analysed efficiently.
Stocktakes, barcode issues and invoices can be resolved quickly.
Mobile printing even lets your staff instantly print what they need from a tablet while they are chatting with the customer.
The entirety of your staff can benefit from a great print setup. They become more efficient, they can get more done, and they can address disgruntled customers quickly and easily.
Staff are trained more quickly
Retail store workers take about 10 to 25 hours to train. It may take longer for them to become fully productive, but that’s the average time to get them to the baseline level expected by your customers.
The shorter the training time, the sooner you can get them into customer-facing positions. But you also can’t afford to cut corners.
So how do you get them through the training process sooner? Simple. Reduce the amount of time you spend on superfluous subjects such as how to operate the print system properly.
The shorter the training time, the sooner you can get them into customer-facing positions.
Unfortunately, a lot of retail stores have outdated systems that are full of quirks and inefficiencies. That doesn’t just increase the training time, but also increases the potential number of errors a new staff member could make—imagine a new staff member being unable to figure out how to print a barcode for a requested item. That’s an easy way to upset a customer in a hurry.
An efficient, intuitive retail print setup translates to faster training times for your staff, which means more time to train them in what actually matters: providing an excellent customer service.
Greater data security
Data security is more important than ever in an increasingly digital world—but people seem to be overlooking the potential for a breach in an admittedly unexpected place: their printers.
If there’s one easy way to anger your customers, it’s having their personal information leaked.
Connecting your retail print system up via WiFi opens up a whole world of efficiency gains, but it also puts your printers at risk. Hackers are learning to target these vulnerabilities, and if there’s one easy way to anger your customers, it’s having their personal information leaked.
Brother Managed Print Services plugs these vulnerabilities before they can be exploited, keeping your customer data safe with built-in security features like Secure Function Lock 3.0 and Secure Print, among others.
Summary
Faster responses, more trained staff on the floor, and confidence in the data security of your business: these are just a few of the reasons why managed print services can be one of the most valuable additions to your business if great customer service is your end-goal.
To find out more about how Brother Managed Print Services can help your retail business beyond customer service, download our free ebook below.
