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What does it mean to ‘go green’ and is it worth it?


A certain famous frog once said “it’s not easy being green”; and back then he had a point.

A decade ago, ‘green’ initiatives may have been seen as alternative, complicated, unachievable and expensive. But now the tables have turned.

While there is still some novelty around electric vehicles and Instagram-worthy in-office living walls, being green has become a given. In fact, it’s now a driver to enable businesses to continually evolve and seek technology partners who together can deliver tangible benefits back to the planet and their business.


Related content: 'Going green': A guide for NZ businesses



But what does ‘going green’ actually mean?

We’re not just talking about everyday recycling. This means consideration across your entire business operations, including the full lifecycle of products and services you offer, from beginning to end.

Going green is also about future planning, thinking about what policies and practices you might introduce to create a better environment for future generations.

And let’s not forget consumer attraction toward a brand that actively cares for the environment and is honest and transparent to customers and their own employees.

But be aware, consumers have become very savvy to so-called ‘greenwashing’. Simply stating that you care about the environment is not enough.

New Zealand businesses have a huge opportunity to lead the way here, and we are already seeing a shift in public perception and expectation with supermarkets (for example) making a stance against single-use plastic bags. While we’re starting to see that change of behaviour at home with reusable bags taking pride of place in the car boot, many of those great habits sadly don’t come with us to the office.

Research shows that while recycling of consumables is fairly common, many employees aren’t involved in this and it isn’t part of any formal company policy–instead it’s more of an ad hoc practice.1

So how can you encourage and lead that change in your workplace, and what benefits will your business actually get from adopting practices that help reduce your environmental impact?

If you’re unsure, then start by asking yourself these simple questions:

  • Would I like to improve efficiencies and reduce energy consumption?
  • Would I like to reduce product waste?
  • Do I want to create a positive culture of environmental care and instil brand pride among my employees?
  • Do I want to make a real difference and reduce operating costs while doing it?

If you answered yes to any of the above, then you already understand the basic importance of environmental care and are likely taking small steps in the right direction.



Want to learn more about going green through print in your workplace? Download our free guide ‘How to succeed at sustainability’ now.




1Brother New Zealand Business Print & Technology Survey 2017